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Consumer Insights Analyzer: Broadband Access
Ovum, March 2011, Pages: 20
Introduction
This PowerPoint report draws on data provided by Ovum’s Consumer Insights Analyser (CIA). The CIA tool covers a number of areas including broadband access, connected devices, media trends, Internet services and applications, and connected home services. The data provided in this report is based on the survey carried out in December 2010.
Features and benefits
- End-user data on Ovum's core nine countries: US, UK, Spain, France, Germany, Australia, Japan, India, and Brazil.
- Analysis of uptake of different broadband technologies and satisfaction with speeds.
Highlights
This report is focused on questions around broadband access, both fixed and mobile. It specifically looks at the types of access methods chosen and whether customers are satisfied with the speeds delivered over those access technologies.
Your key questions answered
- What is the uptake of broadband technologies by age and area of residence?
- What percentage of people use mobile broadband only versus both mobile and fixed services?
- What percentage of people are satisfied with their broadband speed, and does that differ by technology and ISP?
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