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World Pay-TV Video Encoders Market

Frost & Sullivan, Dec 2010, Pages: 60


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This research service is one of the reports on the world digital video encoders and transcoders market. This research service analyzes the trends in the world Pay-TV video encoders market. It covers three main application segments - cable, satellite and IPTV. With a quicker-than-expected rebound from the recession, the world Pay-TV video encoders market experienced a double digit growth in 2010. Increasing penetration of digital Pay-TV services, increased adoption of high definition programming and video-on-demand are key trends that will drive the market from 2011 to 2017.

This research service is part of the extensive Frost & Sullivan research subscription on digital media. The coverage encompasses technologies that span the acquisition of content in a digitized format through management of that content to final delivery. Frost & Sullivan analyses the digital media value chain from an enterprise perspective, where it is largely used as a tool to facilitate marketing and corporate communications, as well as from the perspective of the media and entertainment markets.

This research service is part of a series on video encoders and transcoders market and analyzes the trends in the Pay-TV segments covering cable, satellite and telcos (IPTV).

The transition of media companies, broadcasters and service operators to digitized workflows for distributing television services requires digitization and compression of videos in appropriate formats for efficient streaming, thereby allowing end users to view the video files with minimum latency. The technical definition of encoding implies the process of taking media, in the form of analog or digital uncompressed audio or video, and converting it into digital format. Transcoding, on the other hand is defined as the process of taking video in a digital format and compressing into another digital format.

For purposes of this research, the analyst defines encoders as compression equipment used in the Pay-TV markets for television service distribution as most appliances today include support for both analog and digital inputs.

On the other hand, we include solutions that enable compression of video into several digital formats predominantly for distribution over multiple media such as Internet, mobile phones or portable devices, under the definition of transcoding. Transcoder solutions used for online video creation by the multi-service operators (MSOs) is not included in this research and will be analyzed in the Frost & Sullivan's research service on the 'Video Transcoders Markets.'

This research focuses on digital video encoders supporting MPEG-2 as well as advanced formats such as AVC (also known as advanced video codec or H.264 or MPEG-4 Part 10), VC-1 and JPEG 2000 in both standard-definition and high-definition.

Trends in the Broadcast and DTT Video Encoders Market have been covered in the 'World Broadcast and DTT Video Encoders Market.'

This research aims to analyze the Pay-TV video encoders market; the demands of various application segments; drivers to growth; market restraints and challenges; technology and market trends; pricing; and revenue forecasts by application segments as well as geographic regions. Prices and revenues are represented in United States dollars (USD).


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