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Mobile Phone Market Overview: Q4 2010
Timetric, March 2011, Pages: 30
In-depth, insightful commentary from Fortune Magazine's ''King of Apple Analysts'', supported by interactive charts and downloadable data covering the major mobile phone manufacturers, platforms and business metrics.
It covers the major issues in the mobile phone market:
- the transformative impact of iPhone on the market
- the performance of incumbents vs. new entrants
- Android's effect on market share, pricing and manufacturer strategy
- The tradeoffs between maintaining premium pricing and going for growth
- Manufacturers' share of growth as the global market for smartphones expands.
About the Report
This report covers the mobile phone market during the fourth quarter of 2010 and includes volume, sales and profitability estimates with special attention to smartphone analysis. Accompanying the data is commentary on causes and hypotheses on the most exciting technology market of our time.
Key data
- Handset market shares
- Platform market shares
- Vendor operating profits and EBIT
- Vendor margins
- Vendor revenue marketshare
- Average mobile phone selling price per vendor
Furthermore, in Asymco's spirit of innovation and novelty, this report is published in a novel way — a visually compelling and highly interactive online report. The report is implemented in HTML 5 and is readable on all modern browsers — including mobile devices. Unlike static PDF files and spreadsheets, market data is presented through interactive, user-modifiable charts where every data point is viewable in context and retrievable. Furthermore, the data behind the charts can be downloaded for further research, analysis or repurposing. Additionally to this, you will receive a PDF copy of the report for printing and reading offline. The interactive report is available for six months from date of purchase; the PDF will be permanently available to you for download.
This pioneering approach to market research publication was designed to preserve Asymco's priorities of improvement, illumination, notability and review while offering productized access to the data underlying the analysis.
The dataset/report is a unique opportunity for market observers to engage with the nuts and bolts of mobile market research.
Summary
The fourth quarter of 2010 saw a continuation of the pattern of mobile phone vendor disruption established since the 2007 launch of the iPhone, whereby incumbents are continuing to lose profit share and market share to new entrants Apple and Google. Together with RIM and HTC, the new entrants are focused on smartphones exclusively, while incumbents maintain a mix of smartphones and feature/voice oriented mobile phones. The market data shows a continuing observed correlation between investment in software development and profitability.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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