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Analysis of the U.S. Foodservice Coffee Market
Food Business Strategies LLC, Feb 2011, Pages: 60
Scope of Report: Foodservice Versus Retail
The U.S. coffee manufacturers serve two separate markets: the Foodservice or Away from Home market (in this report the two terms are used interchangeably) and the retail or grocery market. In the Foodservice market coffee is sold to consumers primarily by the cup for immediate consumption on the premises or in takeout. According to Technomic, the leading Foodservice industry data source, Foodservice includes restaurants and bars, convenience stores and other retail wet coffee sales for immediate consumption, travel & leisure, business & industry, education, healthcare, vending, office coffee (OCS), military Foodservice and corrections
Retail outlets include supermarkets/grocery stores, supercenters, mass merchandisers, warehouse clubs, gourmet/specialty food stores, drugstores and direct sales channels, packaged coffee in convenience stores and coffee shops like Starbucks and Dunkin Donuts
This report is largely concerned about the Foodservice or Away from Home portion of the U.S. coffee industry. While it discusses a roaster's overall business where they compete in both markets, it focused on the Foodservice portion of the market
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