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The Other Online Travel Agencies: The OTA Landscape Beyond the Big Four

PhoCusWright, Feb 2011, Pages: 8


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The 'Big Four' online travel agencies (OTAs) – Expedia, Priceline, Orbitz and Travelocity – get a lot of attention from the media, analysts and the industry at large. And with good reason. Besides the fact that three of the four are public companies,they represent a significant piece of the travel market and a whole lot of distribution for airlines, hotels and other suppliers

Key Topics Covered Include:

- What Is an Online Travel Agency?

- Size of the Market

- Finding Their Niche

- Diversity Rules – and Risks

- Select Company Profiles:

-- AAA
-- BookIt.com
-- CheapAir
-- CheapOair
-- LastMinuteTravel
-- Vayama
-- VacationsToGo
-- World Travel Holdings

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