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Mobile Chaos Publication Package

PhoCusWright, Dec 2010, Pages: 30


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Part 1: Smartphones Hit the Mainstream - Smartphone adoption can no longer be classified as an emerging trend, and since 75% of frequent business travelers now carry a smartphone, the travel industry's best customers already have these devices. Leveraging the full capabilities of this platform is the key to developing new services that improve the travel experience.

Part 2: Web vs. Native Apps - As smartphone usage soars, particularly among frequent travelers, travel companies must decide whether to maximize their site for the mobile Web or build a native (downloadable) application. This PhoCusWright Spotlight analyzes the options, and takes a look at some interesting mobile trends and travel tools.

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