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European InstallerMonitor 2010/11
Eupd Research, Sep 2010, Pages: 326
The study will help you to increase or improve your sales channel activities. An insight into the procurement activities of installers is provided in order to support and secure this. Furthermore, both distribution activities and supplier strategies will be analyzed in detail. Amongst others, the following points will be covered:
- procurement channels 2011-2011
- market positioning of the most important PV suppliers
- distribution ranges of top PV module and inverter manufacturers, as well as of top wholesalers
On the basis of approx. 500 quantitative interviews, the study will provide a detailed impression of installer brand awareness and recognition in all sales markets subject to analysis. This will allow your company to successfully adjust its marketing strategies and brand management. For instance, the following essential aspects will be looked at:
- assessment of brand status, value and loyalty
- reasons for selecting or not selecting a PV brand
- benchmark of most important PV suppliers
Key Words:
- Primary survey among 466 installation companies in Germany, Spain, Italy, France
- Procurement behaviour | brand awareness | premium perception | sales channel architecture
- Market background: Feed-in tariff | Installation volumes | Segmentation
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