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Viewing report
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Photovoltaic BrandMonitor Germany 2010/11
Eupd Research, Sep 2010, Pages: 69
Knowing what the image of your brand is, as well as finding out how the perception of it is changing is an important foundation stone to successful marketing strategy. These assets can assist in conducting targeted marketing in an atmosphere of competition for end customers. For the third year in a row, the Photovoltaic BrandMonitor© survey was conducted to discover the brand awareness of solar manufacturers on the German market. Among other things, the analysis provides information on the awareness regarding solar brands and their associations in Germany, information sources used as well as the role that brands play when it comes to purchase decisions.
The ''Photovoltaic Brand Monitor 10/11'' will provide your company with decisive competitive advantages.
Selected benefits are that you can:
- Compare the position of your company brand to your competitors.
- Use exactly those channels for your advertising messages that end customers use to get informed about solar energy.
- Adjust your advertising messages to the identified consumer types.
- Design your brand image on the basis of the status quo.
Key features:
- Primary survey among 1,000+ residential households in Germany
- Information contained: Reasons to invest in PV | Media usage | (Un-)Aided brand awareness by region | Comparison with values of 2008 and 2009
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