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Photovoltaic Thin Film Industry Guidebook 2011
Eupd Research, July 2011, Pages: 153+
Status Quo, Challenges and Long Term Perspectives
Aggressive pricing policy once served as a USP for the thin film industry, but has now become more of an Achilles' heel, as prices for crystalline technologies have recently decreased by up to 40 percent. In addition to being challenged by crystalline players, thin film companies also compete against each other. With so many factors involved, which technology will win the race?
The publisher decided that the “Thin Film Guidebook 2011” should analyze the subject in its entirety including other relevant industry participants. Therefore, the report will be based on findings from a comprehensive survey among manufacturers, customers, competitors, and investors as well as the research community. This extensive report provides a profound and balanced insight in the market, as well as key starting points for strategic decision-making.
Some of the contents covered are:
An overview of the status quo of the thin film industry:
- Recent developments regarding supply and demand
- Mapping of the current manufacturer landscape in the thin film industry
One industry but several technologies – who will win the race?:
- Identification & description of decisive success factors
- Technology benchmarks
- First-hand information and assessments from market participants
Ways to differentiate with increasingly commoditized products:
- Comparison of unique selling positions (USP)
- Gap analysis of customer perception and manufacturer portrayal of USPs
- Best practice cases
Market outlook 2020 :
- Collection of data and opinions regarding future market development
- Impact assessment of different parities
The “PV Thin Film Guidebook 2011” provides a qualitative overview of the future development of thin film PV as well as company profiles of the top 20 thin film manufacturers including general company figures, production data, market share as well as strategic assessment.
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