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Market Tracking Facility Management in CEE 2010
InterConnection Consulting Group, March 2011
Your Benefits at a Glance:
Overview of the development of the Total Market and the Individual Segments
- Market Forecasts for all product segments and regions until 2013, based on our econometric models.
- Awareness of Market Position and development during the last two years (2008 and 2009), in comparison to major competitors and with respect to:
Total Market
Regional Markets
Service and Sub-Service Types
Customer Segments
Information about the most important Market Drivers
Graphic Presentation of the results facilitates the development of your own strategies.
Market Tracking Facility Management in CEE 2010 is broken down into:
Customer Segments
Commercial
Retail
Industry
Healthcare
Government & Education
Transport
Sports & Entertainment
Others
Service Types & Sub-Service Types
- Technical (Hard)
- Technical Maintenance
- Control Engineering Services
- Energy Management
- Heating, Ventilation,& Air Conditioning
- others
Soft
- Cleaning/Janitorial Services
- Security Services
- Others
- Reception / Porter
- Services
- Catering Services
Entrepreneurial
- Accounting & Controlling
- Property
- Management
- Others
- Purchasing
- Space Planning
The Facility Services Industry in the East Cracked the 12 Billion Euro-Mark
The Eastern European market for facility services grew again in 2009 and increased sales by 2.9% to 12.5 billion Euros. According to this recently published market study by the growth of the facility services market in Eastern Europe continues. Although the economic crisis may raise fears in the facility services industry in this region, most companies still expect positive growth rates.
12 Billion Euro-Barrier Overcome
In recent years the Eastern European market for facility services (including all services connected with properties) was an absolute success story. The first companies were set up only in the mid-90s and managed to establish themselves on the market within a few years. By the year 2009 the surveyed markets – Poland, Czech Republic, Slovakia, Slovenia, Hungary and Croatia – reached an impressive market volume of 12.5 billion Euros. This overall positive development will go on. The consultants from Interconnection Consulting forecast a growth of 1.4% in 2010. Thus, sales overcame the 12 billion euro-barrier already in 2009. However, robust growth rates are estimated to advance again in 2011/2012. Currently the market is still strongly fragmented and concentrated mainly in the capitals or major industrial cities.
Heterogeneous Markets
The surveyed Eastern European countries show great differences in the field of facility services. This is reflected especially in the growth rates of the particular markets. In 2009 Poland was the fastest growing market for facility services in CEE with an annual growth rate of 6.2%, followed by Croatia (3.9%), Slovenia (2.5%) and Czech Republic (2.5%). Slovakia could only reach 1.4% ranking next to last, but still performing far better than Hungary with a dramatic drop down of -4.7%. In terms of market size, Poland with a turnover of 6 billion Euros equalling 50.9% total market share is the biggest market in Eastern Europe. The runner-up is Hungary with 19.5% of total sales, followed by the Czech Republic (16.5%), Slovakia (7.6%), Slovenia (5.5%) and Croatia (2.6%).
Infrastructural Services Dominate the Market
concerning the service types, infrastructural services are strongly in the lead with 54.2% of the facility services market (cleaning, security services, catering). Hard (technical) services could gain only 35.5% of the total sales and entrepreneurial services only reached 10.3% of the total market. A substantial demand for cleaning and security services can be identified regarding sub-segments. In 2009 both types of services achieved a turnover of 2.5 billion Euros each and a market share of approximately 20.1% respectively.
Industry Continues to Perform Well
The industry is by far the largest customer segment in Eastern Europe. Almost 34.5% of the total turnover (4.3 billion Euros) is allotted to this sector and growth remains positive (1.8%) despite the crisis. Throughout the last number or years it was both the health and the public sector that one could indicate as the new “rising stars” of the facility services branch. With growth rates of over 10% these segments managed to gain market shares rapidly. The crisis will, however, knock this promising development on the head. Government support measures for the heavily damaged economy and the resulting scarce public financial resources will temporarily dampen the demand for the facility services in the public sector. According to market analysts of Interconnection Consulting similarly high growth rates as in 2008 cannot be expected until 2011 in these segments.
Recovery in Sight, even for Overall Suppliers
The young market for facility services in Eastern Europe is still in the growth phase, even if the crisis currently curbs the development in the short term. At the moment there are mainly Eastern European companies represented on the market which can be easily gathered from the lower market concentration. Thus the Top 10 companies account for 11% of the total market share. International companies are pursuing the market-entry-strategy of focusing on specific market and customer segments in order to gain market shares and to show presence on the market. Paradoxically, the crisis opens up new opportunities, especially for overall suppliers.
The growing cost pressure, increasing competition as well as growing market experience in Eastern Europe initiate further development of the facility services industry in this region. Down but not out!
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