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Photovoltaic Sales Monitor Germany

Eupd Research, June 2010


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Price Differentiation, Benchmark Analysis, System Configuration!

Against the background of a competitive market environment it is becoming more and more difficult to compare oneself to the competition. Highly relevant aspects are for instance the price policy as well as the sales network and details on installed system components. The possibility to effectively monitor such decisions as a manufacturer is however confined. Instead of monitoring price and sales developments on the part of the company it is however also possible to consider these aspects from the perspective of the consumer.

The Sales Monitor Germany, is an Excel-tool whose results can optionally also be ordered as a consolidated report, allows the simple access to installed system details, the installed components, and other system-specific variables, aggregated by postal region. With this product, the customer is able to compare recent system prices, locating them across the entire German market. As a result, regional price differences can be detected, allowing the company to adapt the price policy and the sales network. Next to that, this product allows to track the combination of panels and inverters, leaving even more room for an optimization on the part of the manufacturer. A comprehensive benchmark-analysis is therefore easily accomplished on a regular basis.

Benefits for your company:

- Anticipate future developments on the world market and adapt the strategy of your company.
- Learn more about segmentation shifts caused by the modification of the German EEG.
- Get profound insights into developments regarding return on invest and how the buying behavior of your customers may be affected.
- Gain competitive advantages by optimizing the application of marketing instruments.

Photovoltaic Sales Monitor Germany:

- Excel tool for the analysis of comprehensive PV system data in Germany
- Data report summary and overview of the most important results
- Quarterly updates are provided for the Excel tool and the report

Key Topics:

- Overview of current PV system quotations for (Greater than) 50 kWp systems in Germany by ZIP region
- Includes: System price | Offered module brand | Offered inverter brand | System performance | Roof characteristics
- Tool allows direct price benchmarking of system prices with competitors on a regional basis

*This report is updated anually to bring you the must up to date information on the industry.


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