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Female Fragrances Market in Brazil to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 35
Introduction
This databook provides key data and information on the Female Fragrances Market in Brazil (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The female fragrances category was valued at BRL5,300.5m ($2,890.5m) in 2009, representing a CAGR of 15.5% since 2004.
By the end of 2014, the female fragrances category will be worth BRL8,814.1m ($4,806.5m), with an expected CAGR of 10.7% between 2009 and 2014.
The female fragrances market volume totaled 104.1 million units in 2009, representing a CAGR of 12.5% since 2004.
By the end of 2014, the female fragrances market will total 157.3 million units, with an expected CAGR of 8.6% between 2009 and 2014.
The female fragrances market was led by mass female fragrances (representing 72.6% of the total value), with premium female fragrances accounting for the remaining 27.4% share.
Natura Cosmeticos SA is the market leader with a 20% share of the market
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Brazil (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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