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Female Fragrances Market in Germany to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 37
Introduction
This databook provides key data and information on the Female Fragrances Market in Germany (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The female fragrances category was valued at €1,231.5m ($1,803.9m) in 2009, representing a CAGR of 0.3% since 2004.
By the end of 2014, the female fragrances category will be worth €1,243.3m ($1,821.2m), with an expected CAGR of 0.2% between 2009 and 2014.
The female fragrances market volume totaled 48.9 million units in 2009, representing a negative CAGR of 0.5% since 2004.
By the end of 2014, the female fragrances market will total 47.8 million units, with an expected negative CAGR of 0.5% between 2009 and 2014.
The female fragrances market was led by premium female fragrances (representing 71% of the total value), with mass female fragrances accounting for the remaining 29% share.
Procter & Gamble Company, The is the market leader with a 15.3% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Germany (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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