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Female Fragrances Market in the Philippines to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 35
Introduction
This databook provides key data and information on the Female Fragrances Market in the Philippines (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The female fragrances category was valued at PHP8,081.4m ($181.7m) in 2009, representing a CAGR of 3.6% since 2004.
By the end of 2014, the female fragrances category will be worth PHP9,486.5m ($213.3m), with an expected CAGR of 3.3% between 2009 and 2014.
The female fragrances market volume totaled 9.5 million units in 2009, representing a CAGR of 1.3% since 2004.
By the end of 2014, the female fragrances market will total 10.1 million units, with an expected CAGR of 1.2% between 2009 and 2014.
The female fragrances market was led by mass female fragrances (representing 93.6% of the total value), with premium female fragrances accounting for the remaining 6.4% share.
Avon Products, Inc. is the market leader with a 28.6% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in the Philippines (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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