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Male Fragrances Market in Hong Kong to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 36
Introduction
This databook provides key data and information on the Male Fragrances Market in Hong Kong (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The male fragrances category was valued at HK$255.3m ($32.8m) in 2009, representing a CAGR of 3.5% since 2004.
By the end of 2014, the male fragrances category will be worth HK$290.6m ($37.3m), with an expected CAGR of 2.6% between 2009 and 2014.
The male fragrances market volume totaled 2.2 million units in 2009, representing a CAGR of 2% since 2004.
By the end of 2014, the male fragrances market will total 2.5 million units, with an expected CAGR of 2.6% between 2009 and 2014.
The male fragrances market was led by premium male fragrances (representing 57.7% of the total value), with mass male fragrances accounting for the remaining 42.3% share.
Shiseido Company, Limited is the market leader with a 23.8% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Hong Kong (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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