Male Fragrances Market in Hong Kong to 2014 (Fragrances)
Datamonitor, February 2011, Pages: 36
Introduction
This databook provides key data and information on the Male Fragrances Market in Hong Kong (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The male fragrances category was valued at HK$255.3m ($32.8m) in 2009, representing a CAGR of 3.5% since 2004.
By the end of 2014, the male fragrances category will be worth HK$290.6m ($37.3m), with an expected CAGR of 2.6% between 2009 and 2014.
The male fragrances market volume totaled 2.2 million units in 2009, representing a CAGR of 2% since 2004.
By the end of 2014, the male fragrances market will total 2.5 million units, with an expected CAGR of 2.6% between 2009 and 2014.
The male fragrances market was led by premium male fragrances (representing 57.7% of the total value), with mass male fragrances accounting for the remaining 42.3% share.
Shiseido Company, Limited is the market leader with a 23.8% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Hong Kong (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: male fragrances
Chapter 2 Definition
Chapter 3 Category Analysis: Male Fragrances
Value analysis (Hong Kong Dollar), 2004-09
Value analysis (Hong Kong Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Male fragrances, Hong Kong, value by segment (HK$m), 2004-14
Figure 2: Male fragrances, Hong Kong, category growth comparison, by value, 2004-14
Figure 3: Male fragrances, Hong Kong, volume by segment (units, million), 2004-14
Figure 4: Male fragrances, Hong Kong, category growth comparison, by volume, 2004-14
Figure 5: Male fragrances, Hong Kong, company share by value (%), 2008-09
Figure 6: Male fragrances, Hong Kong, distribution channels by value (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Male fragrances category definitions
Table 2: Male fragrances distribution channels
Table 3: Male fragrances, Hong Kong, value by segment (HK$m), 2004-09
Table 4: Male fragrances, Hong Kong, value forecast by segment (HK$m), 2009-14
Table 5: Male fragrances, Hong Kong, value by segment ($m), 2004-09
Table 6: Male fragrances, Hong Kong, value forecast by segment ($m), 2009-14
Table 7: Male fragrances, Hong Kong, volume by segment (units, million), 2004-09
Table 8: Male fragrances, Hong Kong, volume forecast by segment (units, million), 2009-14
Table 9: Male fragrances, Hong Kong, brand share by value (%), 2008-09
Table 10: Male fragrances, Hong Kong, value by brand (HK$m), 2008-09
Table 11: Male fragrances, Hong Kong, company share by value (%), 2008-09
Table 12: Male fragrances, Hong Kong, value by company (HK$m), 2008-09
Table 13: Male fragrances, Hong Kong, distribution channels by value (%), 2008-09
Table 14: Male fragrances, Hong Kong, value by distribution channel (HK$m), 2008-09
Table 15: Male fragrances, Hong Kong, expenditure per capita (HK$), 2004-09
Table 16: Male fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009-14
Table 17: Male fragrances, Hong Kong, expenditure per capita ($), 2004-09
Table 18: Male fragrances, Hong Kong, forecast expenditure per capita ($), 2009-14
Table 19: Male fragrances, Hong Kong, consumption per capita (units), 2004-09
Table 20: Male fragrances, Hong Kong, forecast consumption per capita (units), 2009-14
Table 21: Hong Kong population, by age group, 2004-09 (millions)
Table 22: Hong Kong population forecast, by age group, 2009-14 (millions)
Table 23: Hong Kong population, by gender, 2004-09 (millions)
Table 24: Hong Kong population forecast, by gender, 2009-14 (millions)
Table 25: Hong Kong nominal GDP, 2004-09 (HK$bn, nominal prices)
Table 26: Hong Kong nominal GDP forecast, 2009-14 (HK$bn, nominal prices)
Table 27: Hong Kong real GDP, 2004-09 (HK$bn, 2000 prices)
Table 28: Hong Kong real GDP forecast, 2009-14 (HK$bn, 2000 prices)
Table 29: Hong Kong real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Hong Kong real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Hong Kong consumer price index, 2004-09 (2000=100)
Table 32: Hong Kong consumer price index, 2009-14 (2000=100)
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