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Male Fragrances Market in Japan to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 35
Introduction
This databook provides key data and information on the Male Fragrances Market in Japan (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The male fragrances category was valued at JPY20,185.4m ($195.3m) in 2009, representing a negative CAGR of 2.2% since 2004.
By the end of 2014, the male fragrances category will be worth JPY17,893m ($173.1m), with an expected negative CAGR of 2.4% between 2009 and 2014.
The male fragrances market volume totaled 6.4 million units in 2009, representing a negative CAGR of 2.7% since 2004.
By the end of 2014, the male fragrances market will total 5.5 million units, with an expected negative CAGR of 2.9% between 2009 and 2014.
The male fragrances market was led by premium male fragrances (representing 67.5% of the total value), with mass male fragrances accounting for the remaining 32.5% share.
Shiseido Company, Limited is the market leader with a 21.5% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Japan (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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