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Female Fragrances Market in Romania to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 35
Introduction
This databook provides key data and information on the Female Fragrances Market in Romania (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The female fragrances category was valued at RON787.6m ($312.7m) in 2009, representing a CAGR of 19.1% since 2004.
By the end of 2014, the female fragrances category will be worth RON1,352.2m ($536.8m), with an expected CAGR of 11.4% between 2009 and 2014.
The female fragrances market volume totaled 13.3 million units in 2009, representing a CAGR of 15.4% since 2004.
By the end of 2014, the female fragrances market will total 21.4 million units, with an expected CAGR of 10% between 2009 and 2014.
The female fragrances market was led by mass female fragrances (representing 96.6% of the total value), with premium female fragrances accounting for the remaining 3.4% share.
Coty Inc is the market leader with a 33% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in Romania (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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