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Female Fragrances Market in South Africa to 2014 (Fragrances)

Description:
Introduction

This databook provides key data and information on the Female Fragrances Market in South Africa (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The female fragrances category was valued at ZAR1,807.4m ($218.8m) in 2009, representing a CAGR of 5.4% since 2004.

By the end of 2014, the female fragrances category will be worth ZAR2,218.1m ($268.5m), with an expected CAGR of 4.2% between 2009 and 2014.

The female fragrances market volume totaled 13.3 million units in 2009, representing a CAGR of 3.9% since 2004.

By the end of 2014, the female fragrances market will total 15.1 million units, with an expected CAGR of 2.5% between 2009 and 2014.

The female fragrances market was led by mass female fragrances (representing 79.5% of the total value), with premium female fragrances accounting for the remaining 20.5% share.

Indigo Cosmetics is the market leader with a 22.8% share of the market.


Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in South Africa (Fragrances)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Contents:

Chapter 1 Executive Summary
Summary category level: female fragrances

Chapter 2 Definition

Chapter 3 Category Analysis: Female Fragrances
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

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Female Fragrances Market in South Africa to 2014 (Fragrances)

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