|
|
 |
|
Viewing report
|
|
|
|
Female Fragrances Market in South Africa to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 34
Introduction
This databook provides key data and information on the Female Fragrances Market in South Africa (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The female fragrances category was valued at ZAR1,807.4m ($218.8m) in 2009, representing a CAGR of 5.4% since 2004.
By the end of 2014, the female fragrances category will be worth ZAR2,218.1m ($268.5m), with an expected CAGR of 4.2% between 2009 and 2014.
The female fragrances market volume totaled 13.3 million units in 2009, representing a CAGR of 3.9% since 2004.
By the end of 2014, the female fragrances market will total 15.1 million units, with an expected CAGR of 2.5% between 2009 and 2014.
The female fragrances market was led by mass female fragrances (representing 79.5% of the total value), with premium female fragrances accounting for the remaining 20.5% share.
Indigo Cosmetics is the market leader with a 22.8% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Female Fragrances Market in South Africa (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
