|
|
 |
|
Viewing report
|
|
|
|
Male Fragrances Market in South Korea to 2014 (Fragrances)
Datamonitor, Feb 2011, Pages: 34
Introduction
This databook provides key data and information on the Male Fragrances Market in South Korea (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The male fragrances category was valued at KRW53,024.5m ($48.1m) in 2009, representing a CAGR of 7.8% since 2004.
By the end of 2014, the male fragrances category will be worth KRW67,829.8m ($61.5m), with an expected CAGR of 5% between 2009 and 2014.
The male fragrances market volume totaled 3 million units in 2009, representing a CAGR of 5% since 2004.
By the end of 2014, the male fragrances market will total 3.6 million units, with an expected CAGR of 3.9% between 2009 and 2014.
The male fragrances market was led by mass male fragrances (representing 75.4% of the total value), with premium male fragrances accounting for the remaining 24.6% share.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in South Korea (Fragrances)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
