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Topical OTC Medicines Market in Nigeria to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 27
Introduction
This databook provides key data and information on the Topical OTC Medicines Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The topical OTC medicines category was valued at NGN2,151.5m ($18.5m) in 2009, representing a CAGR of 6.7% since 2004.
By the end of 2014, the topical OTC medicines category will be worth NGN2,826.6m ($24.3m), with an expected CAGR of 5.6% between 2009 and 2014.
The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 76% of the total value) followed by anti-itch products, with a 22.7% market share. Anesthetic products accounts for the remaining 1.2% share.
Johnson & Johnson is the market leader with a 63.5% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Nigeria (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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