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Topical OTC Medicines Market in Romania to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Topical OTC Medicines Market in Romania (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The topical OTC medicines category was valued at RON129m ($51.2m) in 2009, representing a CAGR of 5.1% since 2004.
By the end of 2014, the topical OTC medicines category will be worth RON161.9m ($64.3m), with an expected CAGR of 4.7% between 2009 and 2014.
The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 61.2% of the total value) followed by anti-itch products and anesthetic products, with a 27.6% and 9.3% market share, respectively. Antibiotic creams/gels accounts for the remaining 1.9% share.
Zentiva NV is the market leader with a 23.4% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Romania (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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