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Frozen Pizza Market in Peru to 2013 (Frozen Food)
Datamonitor, Feb 2011, Pages: 34
Introduction
This databook provides key data and information on the Frozen Pizza Market in Peru (Frozen Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The frozen pizza category was valued at PEN41.1m ($13.4m) in 2008, representing a CAGR of 4.3% since 2003.
By the end of 2013, the frozen pizza category will be worth PEN53.4m ($17.5m), with an expected CAGR of 5.4% between 2008 and 2013.
The frozen pizza market volume totaled 4.6 million kg in 2008, representing a CAGR of 2.1% since 2003.
By the end of 2013, the frozen pizza market will total 5.3 million kg, with an expected CAGR of 2.8% between 2008 and 2013.
The frozen pizza market was led by thin crust (representing 50.9% of the total value) followed by deep pan, with a 32.9% share. Other frozen pizza accounts for the remaining 16.3% share.
Don Italo is the market leader with a 23.1% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Frozen Pizza Market in Peru (Frozen Food)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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