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Functional Drinks Market in India to 2013 (Soft Drinks)
Datamonitor, Feb 2011, Pages: 77
Introduction
This databook provides key data and information on the Functional Drinks Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The functional drinks category was valued at INR6,727.7m ($163m) in 2008, representing a CAGR of 91.9% since 2003.
By the end of 2013, the functional drinks category will be worth INR16,604.5m ($402.4m), with an expected CAGR of 19.8% between 2008 and 2013.
The functional drinks market volume totaled 20.7 million liters in 2008, representing a CAGR of 96.3% since 2003.
By the end of 2013, the functional drinks market will total 49.1 million liters, with an expected CAGR of 18.8% between 2008 and 2013.
The functional drinks market was led by energy drinks (representing 89.6% of the total value) followed by nutraceutical drinks with a 5.5% market share. Sports drinks accounts for the remaining 4.8% share.
Red Bull Gmbh is the market leader with a 72.8% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Functional Drinks Market in India (Soft Drinks)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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