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Carbonates Market in India to 2013 (Soft Drinks)
Datamonitor, Feb 2011, Pages: 80
Introduction
This databook provides key data and information on the Carbonates Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The carbonates category was valued at INR79,360.7m ($1,923.1m) in 2008, representing a CAGR of 1.1% since 2003.
By the end of 2013, the carbonates category will be worth INR85,212.2m ($2,064.9m), with an expected CAGR of 1.4% between 2008 and 2013.
The carbonates market volume totaled 2,559.4 million liters in 2008, representing a CAGR of 0.5% since 2003.
By the end of 2013, the carbonates market will total 2,702.3 million liters, with an expected CAGR of 1.1% between 2008 and 2013.
The carbonates market was led by standard - cola (representing 52.2% of the total value) followed by fruit-flavored carbonates and Mixers, with a 44.7% and 1.4% market share, respectively. Other carbonates and diet - cola constitute the remaining segments with a 1.1% and 0.7% market share, respectively.
Coca-Cola Company, The is the market leader with a 58.3% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Carbonates Market in India (Soft Drinks)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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