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Ready-To-Drink Tea and Coffee Market in India to 2013 (Soft Drinks)
Datamonitor, Feb 2011, Pages: 75
Introduction
This databook provides key data and information on the Ready-To-Drink Tea and Coffee Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The RTD tea and coffee category was valued at INR591.1m ($14.3m) in 2008, representing a CAGR of 13.5% since 2003.
By the end of 2013, the RTD tea and coffee category will be worth INR1,059.3m ($25.7m), with an expected CAGR of 12.4% between 2008 and 2013.
The RTD tea and coffee market volume totaled 8.5 million liters in 2008, representing a CAGR of 12.7% since 2003.
By the end of 2013, the RTD tea and coffee market will total 14.3 million liters, with an expected CAGR of 10.9% between 2008 and 2013.
The RTD tea and coffee market was led by RTD tea (representing 72.2% of the total value), with RTD coffee accounting for the remaining 27.8% share.
Unilever is the market leader with a 74.3% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Ready-To-Drink Tea and Coffee Market in India (Soft Drinks)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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