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Juices Market in India to 2013 (Soft Drinks)
Datamonitor, Feb 2011, Pages: 82
Introduction
This databook provides key data and information on the Juices Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The juices category was valued at INR18,949.2m ($459.2m) in 2008, representing a CAGR of 20% since 2003.
By the end of 2013, the juices category will be worth INR29,217.6m ($708m), with an expected CAGR of 9% between 2008 and 2013.
The juices market volume totaled 366.4 million liters in 2008, representing a CAGR of 19.1% since 2003.
By the end of 2013, the juices market will total 588.7 million liters, with an expected CAGR of 9.9% between 2008 and 2013.
The juices market was led by fruit drink (0-29% juice) (representing 72.2% of the total value) followed by nectar (30%-99% juice) and 100% fruit juice (from concentrate), with a 23.5% and 3.8% market share, respectively. Vegetable juice accounts for the remaining 0.5% share.
Parle Agro Pvt. Ltd. is the market leader with a 33.6% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Juices Market in India (Soft Drinks)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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