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Indigestion Preparations Market in Hungary to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 27
Introduction
This databook provides key data and information on the Indigestion Preparations Market in Hungary (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The indigestion preparations category was valued at HUF9,187.5m ($53.4m) in 2009, representing a CAGR of 4.5% since 2004.
By the end of 2014, the indigestion preparations category will be worth HUF10,884.9m ($63.2m), with an expected CAGR of 3.4% between 2009 and 2014.
The indigestion preparations market was led by tablets (representing 72.5% of the total value), followed by mixtures, with an 18.4% share. Powders accounts for the remaining 9.1% share.
GlaxoSmithKline Plc is the market leader with a 37% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Indigestion Preparations Market in Hungary (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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