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Medicated Skin Products Market in Egypt to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Medicated Skin Products Market in Egypt (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The medicated skin products category was valued at EGP234.9m ($43.3m) in 2009, representing a CAGR of 9.2% since 2004.
By the end of 2014, the medicated skin products category will be worth EGP319.9m ($58.9m), with an expected CAGR of 6.4% between 2009 and 2014.
The medicated skin products market was led by anti-bacterials (representing 31.5% of the total value) followed by anti-fungals and other medicated skin products, with a 24.3% and 22.6% market share, respectively. Acne treatments and disinfectants constitute the remaining segments with an 11% and 10.6% market share, respectively.
Reckitt Benckiser PLC is the market leader with an 18.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Medicated Skin Products Market in Egypt (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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