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Medicated Skin Products Market in Nigeria to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Medicated Skin Products Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The medicated skin products category was valued at NGN1,800m ($15.5m) in 2009, representing a CAGR of 1.3% since 2004.
By the end of 2014, the medicated skin products category will be worth NGN1,905.8m ($16.4m), with an expected CAGR of 1.1% between 2009 and 2014.
The medicated skin products market was led by anti-fungals (representing 41.5% of the total value) followed by anti-bacterials and disinfectants, with a 31.4% and 21.7% market share, respectively. Acne treatments and other medicated skin products constitute the remaining segments with a 3.2% and 2.2% market share, respectively.
Merck & Co., Inc. is the market leader with a 35% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Medicated Skin Products Market in Nigeria (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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