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Medicated Skin Products Market in Romania to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Medicated Skin Products Market in Romania (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The medicated skin products category was valued at RON93.2m ($37m) in 2009, representing a CAGR of 14.2% since 2004.
By the end of 2014, the medicated skin products category will be worth RON127.6m ($50.7m), with an expected CAGR of 6.5% between 2009 and 2014.
The medicated skin products market was led by anti-bacterials (representing 31.1% of the total value) followed by disinfectants and anti-fungals, with a 26% and 23.7% market share, respectively. Other medicated skin products and acne treatments constitute the remaining segments with a 12.3% and 6.8% market share, respectively.
Clinique Laboratories LLC is the market leader with a 19.1% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Medicated Skin Products Market in Romania (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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