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Other OTC Healthcare Products Market in Western Europe to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 20
Introduction
This databook provides key data and information on the Other OTC Healthcare Products Market in Western Europe (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The other OTC healthcare products category was valued at $3,506.2m in 2009, representing a CAGR of 2.7% since 2004.
By the end of 2014, the other OTC healthcare products category will be worth $3,906m, with an expected CAGR of 2.2% between 2009 and 2014.
The other OTC healthcare products market was led by anti-smoking aids (representing 38.9% of the total value) followed by rectal medications and sleeping aids, with a 22.1% and 17.6% market share, respectively. Eye / ear drops and motion sickness constitute the remaining segments with a 16.7% and 4.6% market share, respectively.
Johnson & Johnson is the market leader with a 31.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Western Europe (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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