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Other OTC Healthcare Products Market in Nigeria to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 29
Introduction
This databook provides key data and information on the Other OTC Healthcare Products Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
Other OTC healthcare products category was valued at NGN1,074.3m ($9.2m) in 2009, representing a CAGR of 1.9% since 2004.
By the end of 2014, other OTC healthcare products category will be worth NGN1,166.6m ($10m), with an expected CAGR of 1.7% between 2009 and 2014.
Other OTC healthcare products market was led by rectal medications (representing 36.2% of the total value) followed by sleeping aids and motion sickness, with a 32.6% and 23.4% market share, respectively. Eye / ear drops and anti-smoking aids constitute the remaining segments with a 5.2% and 2.6% market share, respectively.
Johnson & Johnson is the market leader with a 35.9% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Nigeria (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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