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Other OTC Healthcare Products Market in Vietnam to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 29
Introduction
This databook provides key data and information on the Other OTC Healthcare Products Market in Vietnam (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
Other OTC healthcare products category was valued at VND433,863.9m ($26.6m) in 2009, representing a CAGR of 10% since 2004.
By the end of 2014, other OTC healthcare products category will be worth VND595,460.9m ($36.5m), with an expected CAGR of 6.5% between 2009 and 2014.
Other OTC healthcare products market was led by eye / ear drops (representing 34.9% of the total value) followed by rectal medications and motion sickness, with a 31.2% and 23.9% market share, respectively. Sleeping aids and anti-smoking aids constitute the remaining segments with a 6.1% and 3.9% market share, respectively.
Novartis AG is the market leader with an 18.8% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Other OTC Healthcare Products Market in Vietnam (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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