Plasters and Bandages Market in Eastern Europe to 2014 (OTC Healthcare)
Datamonitor, February 2011, Pages: 20
Introduction
This databook provides key data and information on the Plasters and Bandages Market in Eastern Europe (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The plasters & bandages category was valued at $394.3m in 2009, representing a CAGR of 3.5% since 2004.
By the end of 2014, the plasters & bandages category will be worth $450.2m, with an expected CAGR of 2.7% between 2009 and 2014.
The plasters & bandages market was led by adhesive bandages/plasters (representing 75.3% of the total value) followed by gauze pads/rolled gauze and first aid tape, with a 9.6% and 8.7% market share, respectively. Other tape or bandage accounts for the remaining 6.4% share.
Johnson & Johnson is the market leader with a 34.4% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Eastern Europe (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: plasters & bandages
Chapter 2 Definition
Chapter 3 Category Analysis: Plasters & Bandages
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Company share analysis
Distribution analysis
Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Plasters & bandages, Eastern Europe, value by segment ($m), 2004-14
Figure 2: Plasters & bandages, Eastern Europe, category growth comparison, by value, 2004-14
Figure 3: Plasters & bandages, Eastern Europe, company share (top five companies) by value (%), 2008-09
Figure 4: Plasters & bandages, Eastern Europe, distribution channels by value (%), 2008-09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Plasters & Bandages category definitions
Table 2: Plasters & Bandages distribution channels
Table 3: Plasters & bandages, Eastern Europe, value by segment ($m), 2004-09
Table 4: Plasters & bandages, Eastern Europe, value forecast by segment ($m), 2009-14
Table 5: Plasters & bandages, Eastern Europe, company share by value (%), 2008-09
Table 6: Plasters & bandages, Eastern Europe, value by company ($m), 2008-09
Table 7: Plasters & bandages, Eastern Europe, distribution channels by value (%), 2008-09
Table 8: Plasters & bandages, Eastern Europe, value by distribution channel ($m), 2008-09
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