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Topical OTC Medicines Market in Latin America to 2014 (OTC Healthcare) Product Image

Topical OTC Medicines Market in Latin America to 2014 (OTC Healthcare)

  • ID: 1583545
  • February 2011
  • Region: America, Latin America
  • 19 pages
  • Datamonitor

Introduction

This databook provides key data and information on the Topical OTC Medicines Market in Latin America (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The topical OTC medicines category was valued at $709.6m in 2009, representing a CAGR of 5.6% since 2004.

By the end of 2014, the topical OTC medicines category will be worth $870.7m, with an expected CAGR of 4.2% between 2009 and 2014.

The topical OTC medicines market was led by antiseptic cleansers including hydrogen peroxide (representing 59% of the total value) followed by anti-itch products and anesthetic products, with a 27.8% and 10.1% market share, respectively. Antibiotic creams/gels accounts for the remaining 3.1% share.

Johnson & Johnson is the market leader with a 50.4% share of the market.

Reasons to Purchase

-Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Latin America (OTC Healthcare)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary category level: topical OTC medicines

Chapter 2 Definition

Chapter 3 Category Analysis: Topical OTC Medicines
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Company share analysis
Distribution analysis

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Topical OTC medicines, Latin America, value by segment ($m), 2004-14
Figure 2: Topical OTC medicines, Latin America, category growth comparison, by value, 2004-14
Figure 3: Topical OTC medicines, Latin America, company share (top five companies) by value (%), 2008-09
Figure 4: Topical OTC medicines, Latin America, distribution channels by value (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Topical OTC medicines category definitions
Table 2: Topical OTC medicines distribution channels
Table 3: Topical OTC medicines, Latin America, value by segment ($m), 2004-09
Table 4: Topical OTC medicines, Latin America, value forecast by segment ($m), 2009-14
Table 5: Topical OTC medicines, Latin America, company share by value (%), 2008-09
Table 6: Topical OTC medicines, Latin America, value by company ($m), 2008-09
Table 7: Topical OTC medicines, Latin America, distribution channels by value (%), 2008-09
Table 8: Topical OTC medicines, Latin America, value by distribution channel ($m), 2008-09

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