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Topical OTC Medicines Market in Belgium to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Topical OTC Medicines Market in Belgium (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The topical OTC medicines category was valued at €57.1m ($83.7m) in 2009, representing a CAGR of 3% since 2004.
By the end of 2014, the topical OTC medicines category will be worth €63.7m ($93.4m), with an expected CAGR of 2.2% between 2009 and 2014.
The topical OTC medicines market was led by anesthetic products (representing 37.5% of the total value) followed by antibiotic creams/gels and anti-itch products, with a 29.5% and 29.3% market share, respectively. Antiseptic cleansers including hydrogen peroxide accounts for the remaining 3.7% share.
Novartis AG is the market leader with a 15.1% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Belgium (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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