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Topical OTC Medicines Market in Greece to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 27
Introduction
This databook provides key data and information on the Topical OTC Medicines Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The topical OTC medicines category was valued at €39m ($57.1m) in 2009, representing a CAGR of 4.5% since 2004.
By the end of 2014, the topical OTC medicines category will be worth €46m ($67.4m), with an expected CAGR of 3.4% between 2009 and 2014.
The topical OTC medicines market was led by anti-itch products (representing 32.9% of the total value) followed by antiseptic cleansers including hydrogen peroxide and anesthetic products, with a 27.6% and 25.7% market share, respectively. Antibiotic creams/gels accounts for the remaining 13.8% share.
Bayer AG is the market leader with a 17.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Topical OTC Medicines Market in Greece (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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