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Vitamins and Minerals Market in Western Europe to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 20
Introduction
This databook provides key data and information on the Vitamins and Minerals Market in Western Europe (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The vitamins and minerals category was valued at $3,318.8m in 2009, representing a CAGR of 2% since 2004.
By the end of 2014, the vitamins and minerals category will be worth $3,622.9m, with an expected CAGR of 1.8% between 2009 and 2014.
The vitamins and minerals market was led by multi-vitamins (representing 38.8% of the total value) followed by single vitamins and single minerals, with a 25.1% and 21.7% market share, respectively. Tonics accounts for the remaining 14.4% share.
Johnson & Johnson is the market leader with an 18.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Western Europe (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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