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Vitamins and Minerals Market in Belgium to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 27
Introduction
This databook provides key data and information on the Vitamins and Minerals Market in Belgium (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The vitamins and minerals category was valued at €41.3m ($60.5m) in 2009, representing a CAGR of 3.4% since 2004.
By the end of 2014, the vitamins and minerals category will be worth €44.9m ($65.8m), with an expected CAGR of 1.7% between 2009 and 2014.
The vitamins and minerals market was led by multi-vitamins (representing 37.6% of the total value) followed by single minerals and single vitamins, with a 27.5% and 25.4% market share, respectively. Tonics accounts for the remaining 9.5% share.
Omega Pharma NV is the market leader with a 28.9% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Belgium (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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