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Vitamins and Minerals Market in Greece to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 27
Introduction
This databook provides key data and information on the Vitamins and Minerals Market in Greece (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The vitamins and minerals category was valued at €138.3m ($202.6m) in 2009, representing a CAGR of 9% since 2004.
By the end of 2014, the vitamins and minerals category will be worth €179.4m ($262.8m), with an expected CAGR of 5.3% between 2009 and 2014.
The vitamins and minerals market was led by multi-vitamins (representing 39.8% of the total value) followed by single minerals and tonics, with a 23.9% and 21% market share, respectively. Single vitamins accounts for the remaining 15.2% share.
Johnson & Johnson is the market leader with a 20.5% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Greece (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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