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Vitamins and Minerals Market in Nigeria to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 26
Introduction
This databook provides key data and information on the Vitamins and Minerals Market in Nigeria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The vitamins and minerals category was valued at NGN2,659.6m ($22.9m) in 2009, representing a CAGR of 1.6% since 2004.
By the end of 2014, the vitamins and minerals category will be worth NGN2,836.1m ($24.4m), with an expected CAGR of 1.3% between 2009 and 2014.
The vitamins and minerals market was led by multi-vitamins (representing 52.1% of the total value) followed by tonics and single vitamins, with a 16.3% and 16.2% market share, respectively. Single minerals accounts for the remaining 15.4% share.
GlaxoSmithKline Plc is the market leader with a 32.4% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Nigeria (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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