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Breakfast Cereals Market in Indonesia to 2013 (Bakery and Cereals)
Datamonitor, Feb 2011, Pages: 55
Introduction
This databook provides key data and information on the Breakfast Cereals Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The breakfast cereals category was valued at IDR157,165.2m ($17.2m) in 2008, representing a CAGR of 6.8% since 2003.
By the end of 2013, the breakfast cereals category will be worth IDR211,594.1m ($23.2m), with an expected CAGR of 6.1% between 2008 and 2013.
The breakfast cereals market volume totaled 5 million kg in 2008, representing a CAGR of 4.5% since 2003.
By the end of 2013, the breakfast cereals market will total 6.3 million kg, with an expected CAGR of 5% between 2008 and 2013.
The breakfast cereals market was led by ready-to-eat cereals (representing 68% of the total value), with hot cereals accounting for the remaining 32% share.
Nestle S.A./General Mills, Inc. is the market leader with a 46.6% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Breakfast Cereals Market in Indonesia (Bakery and Cereals)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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