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Cookies (Sweet Biscuits) Market in Indonesia to 2013 (Bakery and Cereals)
Datamonitor, Feb 2011, Pages: 61
Introduction
This databook provides key data and information on the Cookies (Sweet Biscuits) Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The cookies (sweet biscuits) category was valued at IDR2,286,164.4m ($250.6m) in 2008, representing a CAGR of 10.4% since 2003.
By the end of 2013, the cookies (sweet biscuits) category will be worth IDR3,469,763.1m ($380.4m), with an expected CAGR of 8.7% between 2008 and 2013.
The cookies (sweet biscuits) market volume totaled 141.6 million kg in 2008, representing a CAGR of 5.9% since 2003.
By the end of 2013, the cookies (sweet biscuits) market will total 185.8 million kg, with an expected CAGR of 5.6% between 2008 and 2013.
The cookies (sweet biscuits) market was led by chocolate cookies (representing 23.7% of the total value) followed by cream filled and butter-based cookies, with a 20.3% and 16.1% market share, respectively. Plain cookies, assortments and wafer biscuits form the next largest segments with a 14%, 12.2% and 7.8% market share, respectively. American cookies, other cookies, in-store bakery and artisanal cookies constitute the remaining segments with a 3.5%, 1.5%, 0.5% and 0.3% market share, respectively.
Khong Guan Biscuit Factory (S) Pte Ltd. is the market leader with a 24% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Cookies (Sweet Biscuits) Market in Indonesia (Bakery and Cereals)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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