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Crackers (Savory Biscuits) Market in Indonesia to 2013 (Bakery and Cereals)
Datamonitor, Feb 2011, Pages: 57
Introduction
This databook provides key data and information on the Crackers (Savory Biscuits) Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The crackers (savory biscuits) category was valued at IDR1,269,873.5m ($139.2m) in 2008, representing a CAGR of 9.3% since 2003.
By the end of 2013, the crackers (savory biscuits) category will be worth IDR1,785,692.5m ($195.8m), with an expected CAGR of 7.1% between 2008 and 2013.
The crackers (savory biscuits) market volume totaled 68 million kg in 2008, representing a CAGR of 6% since 2003.
By the end of 2013, the crackers (savory biscuits) market will total 89.5 million kg, with an expected CAGR of 5.6% between 2008 and 2013.
The crackers (savory biscuits) market was led by cheese-flavored crackers (representing 40.3% of the total value) followed by plain crackers and bread substitutes, with a 35.2% and 19.4% market share, respectively. Other crackers accounts for the remaining 5.1% share.
Khong Guan Biscuit Factory (S) Pte Ltd. is the market leader with a 35.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Crackers (Savory Biscuits) Market in Indonesia (Bakery and Cereals)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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