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Analgesics Market in Bulgaria to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 28
Introduction
This databook provides key data and information on the Analgesics Market in Bulgaria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The analgesics category was valued at BGN88.8m ($66.4m) in 2009, representing a CAGR of 11.6% since 2004.
By the end of 2014, the analgesics category will be worth BGN125.3m ($93.7m), with an expected CAGR of 7.1% between 2009 and 2014.
The analgesics market was led by aspirin (representing 44.8% of the total value) followed by paracetamol and ibuprofen, with a 29.3% and 15.9% market share, respectively. Other analgesics accounts for the remaining 10.1% share.
Bayer AG is the market leader with a 29.3% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Analgesics Market in Bulgaria (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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