Cough and Cold Preparations Market in Eastern Europe to 2014 (OTC Healthcare)
Datamonitor, February 2011, Pages: 20
Introduction
This databook provides key data and information on the Cough and Cold Preparations Market in Eastern Europe (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The cough and cold preparations category was valued at $2,405.2m in 2009, representing a CAGR of 5.8% since 2004.
By the end of 2014, the cough and cold preparations category will be worth $3,695.6m, with an expected CAGR of 9% between 2009 and 2014.
The cough and cold preparations market was led by tablets (representing 47% of the total value) followed by mixtures and inhalers, with a 34.1% and 8.5% market share, respectively. Lozenges and topical remedies constitute the remaining segments with an 8.4% and 2% market share, respectively.
Berlin-Chemie AG is the market leader with a 15% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Eastern Europe (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: cough and cold preparations
Chapter 2 Definition
Chapter 3 Category Analysis: Cough and Cold Preparations
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Company share analysis
Distribution analysis
Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Cough and cold preparations, Eastern Europe, value by segment ($m), 2004-14
Figure 2: Cough and cold preparations, Eastern Europe, category growth comparison, by value, 2004-14
Figure 3: Cough and cold preparations, Eastern Europe, company share (top five companies) by value (%), 2008-09
Figure 4: Cough and cold preparations, Eastern Europe, distribution channels by value (%), 2008-09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Cough and cold preparations category definitions
Table 2: Cough and cold preparations distribution channels
Table 3: Cough and cold preparations, Eastern Europe, value by segment ($m), 2004-09
Table 4: Cough and cold preparations, Eastern Europe, value forecast by segment ($m), 2009-14
Table 5: Cough and cold preparations, Eastern Europe, company share by value (%), 2008-09
Table 6: Cough and cold preparations, Eastern Europe, value by company ($m), 2008-09
Table 7: Cough and cold preparations, Eastern Europe, distribution channels by value (%), 2008-09
Table 8: Cough and cold preparations, Eastern Europe, value by distribution channel ($m), 2008-09
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