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Cough and Cold Preparations Market in Western Europe to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 20
Introduction
This databook provides key data and information on the Cough and Cold Preparations Market in Western Europe (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The cough and cold preparations category was valued at $6,653.3m in 2009, representing a CAGR of 3.8% since 2004.
By the end of 2014, the cough and cold preparations category will be worth $7,502.7m, with an expected CAGR of 2.4% between 2009 and 2014.
The cough and cold preparations market was led by mixtures (representing 33.4% of the total value) followed by tablets and lozenges, with a 28.5% and 19.8% market share, respectively. Inhalers and topical remedies constitute the remaining segments with an 11.8% and 6.5% market share, respectively.
Johnson & Johnson is the market leader with a 16.9% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Western Europe (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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