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Cough and Cold Preparations Market in Argentina to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 30
Introduction
This databook provides key data and information on the Cough and Cold Preparations Market in Argentina (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The cough and cold preparations category was valued at ARS95.9m ($30.5m) in 2009, representing a CAGR of 13.3% since 2004.
By the end of 2014, the cough and cold preparations category will be worth ARS109.2m ($34.7m), with an expected CAGR of 2.6% between 2009 and 2014.
The cough and cold preparations market was led by mixtures (representing 33.8% of the total value) followed by tablets and topical remedies, with a 27.4% and 24.8% market share, respectively. Lozenges accounts for the remaining 14% share.
Bayer AG is the market leader with a 33.3% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Argentina (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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