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Cough and Cold Preparations Market in Brazil to 2014 (OTC Healthcare)
Datamonitor, Feb 2011, Pages: 29
Introduction
This databook provides key data and information on the Cough and Cold Preparations Market in Brazil (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The cough and cold preparations category was valued at BRL1,395.5m ($761m) in 2009, representing a CAGR of 10.8% since 2004.
By the end of 2014, the cough and cold preparations category will be worth BRL1,993.4m ($1,087m), with an expected CAGR of 7.4% between 2009 and 2014.
The cough and cold preparations market was led by tablets (representing 49.9% of the total value) followed by mixtures and topical remedies, with a 23.7% and 17.8% market share, respectively. Lozenges and inhalers constitute the remaining segments with an 8.2% and 0.4% market share, respectively.
Libbs Farmacêutica is the market leader with a 27.2% share of the market.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the Cough and Cold Preparations Market in Brazil (OTC Healthcare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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